This Privacy Policy governs the manner in which GoRently, Inc. DBA RollingRent ("RollingRent," "we," "our," or "us") collects, uses, maintains, discloses, and protects information collected from users ("User" or "you") of the RollingRent platform, including but not limited to our website, mobile applications, communications, and services (collectively, the "Platform"). This Privacy Policy applies to all personal data we collect both inside and outside of the United States, and we are committed to maintaining compliance with all applicable data privacy laws, including the California Consumer Privacy Act (CCPA), General Data Protection Regulation (GDPR), and other relevant international standards.
Information We Collect
We may collect personal information directly from you, automatically through your use of the Platform, and from third-party sources. The types of information we collect include but are not limited to:
- Personal Identifiable Information (PII): This includes name, email address, physical address, phone number, date of birth, government-issued identification (for verification purposes), and other personal data voluntarily submitted during sign-up, listing creation, messaging, or communication.
- Account Information: Username, password (encrypted), user preferences, saved listings, and engagement history.
- Listing and Media Content: Photos, video uploads, descriptions, geolocation of listings, timestamps, and meta data associated with content you submit or interact with.
- Usage Data: IP address, browser type, operating system, device information, time zone, language preference, log data, access times, and user interactions such as page views, button clicks, scrolls, and searches.
- Communication Data: All correspondence between you and RollingRent, support requests, and communications with other users via our messaging platform may be logged and retained.
- Cookies and Similar Technologies: We use session and persistent cookies, web beacons, tags, and pixels to collect information and enhance your experience.
- Third-Party Sources: We may obtain additional personal and non-personal data from publicly available sources, data brokers, and partners such as authentication providers (e.g., Google or Apple sign-in).
How We Use Your Information
We use the collected data for various legitimate business and operational purposes, including:
- To provide, operate, and maintain the Platform, including onboarding, authentication, listing and media hosting, content discovery, and internal analytics.
- To improve and personalize your user experience, such as tailoring content recommendations and optimizing feed relevancy.
- To communicate with you, including sending transactional updates, platform news, security alerts, or policy changes.
- To enforce our Terms of Use, prevent fraud, abuse, harassment, or other violations.
- To ensure platform integrity, content moderation, and dispute resolution.
- To perform data aggregation, statistical analysis, and product development.
- To comply with legal obligations or requests from regulatory authorities, courts, or law enforcement.
Legal Bases for Processing (for EU and EEA Users)
If you are located in the European Union or European Economic Area, we process your personal data only when we have a lawful basis to do so under the GDPR. These legal bases include:
- Consent (where you have given it)
- Contractual necessity
- Legitimate interests (e.g., improving the service, fraud prevention)
- Compliance with legal obligations
Sharing and Disclosure of Information
We do not sell your personal information. However, we may disclose your data under the following circumstances:
- Service Providers: With trusted vendors who perform services on our behalf, such as hosting providers, analytics providers, customer support tools, and marketing tools. These entities are contractually obligated to protect your data.
- Legal Compliance: When required by law, subpoena, or governmental request, or to protect the rights, property, or safety of RollingRent, our users, or the public.
- Business Transfers: In the event of a merger, acquisition, sale, or other corporate transaction involving RollingRent, user data may be transferred to the acquiring entity.
- With Your Consent: If you give us explicit permission, we may share your information as described at the point of collection.
International Data Transfers
Your data may be stored and processed in the United States or any other country where we or our service providers maintain facilities. By using the Platform, you consent to the transfer of your information to countries outside of your country of residence, which may have different data protection rules than your jurisdiction. We ensure that appropriate safeguards are in place, including Standard Contractual Clauses, where applicable.
Data Retention
We retain your personal information as long as necessary to fulfill the purposes described in this Policy, or as required by applicable laws. If you request account deletion, we will delete your data unless legal retention obligations apply. Some anonymized or aggregated data may be retained indefinitely.
Data Security
We take the security of your data seriously and implement a combination of administrative, technical, and physical security measures to protect it. These include encryption, secure access controls, multi-factor authentication for internal systems, and regular vulnerability assessments. No system is completely secure, and you acknowledge this risk.
Your Rights and Choices
Depending on your jurisdiction, you may have the following rights regarding your personal data:
- Access: Request access to the personal data we hold about you.
- Correction: Request corrections of inaccuracies in your data.
- Deletion: Request deletion of your data, subject to retention obligations.
- Objection: Object to certain types of data processing.
- Portability: Request your data in a structured, machine-readable format.
- Withdraw Consent: If we are relying on your consent, you can withdraw it at any time.
To exercise any of these rights, contact us at help@rollingrent.com. We may need to verify your identity before fulfilling your request.
Children’s Privacy
The Platform is not intended for children under the age of 13 (or the equivalent age of digital consent in your jurisdiction). We do not knowingly collect or solicit personal information from children. If you believe a child has provided us personal information, please contact us immediately.
Third-Party Links and Services
Our Platform may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.
Changes to This Policy
We may update this Privacy Policy at any time to reflect changes to our practices or legal requirements. We will notify you by updating the "Effective Date" and, where appropriate, through email or in-app notice. Continued use of the Platform indicates your acceptance of the updated terms.
Contacting Us
If you have any questions about this Privacy Policy, your rights, or our data practices, you can reach us at:
GoRently, Inc. DBA RollingRent
3 Audrey Avenue, Oyster Bay, NY 11771
hello@rollingrent.com
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